1. Keep It Stupid-Simple: Systems First
Why: If you’re reinventing the wheel for every post, you’ll quit. Systems protect your time and mental energy.
How to build them:
- Content buckets: Pick 3–4 themes (behind the scenes, customer stories, product education, founder POV). Everything you post should fit into one.
- Batching: Set aside 2 hours a week. Record or write everything in one sprint.
- Repurposing: One long-form piece (blog, email, YouTube) = 3–5 short clips, quotes, graphics. Don’t start from scratch.
- Templates: Pre-made Canva templates mean you just swap text/images instead of designing each post.
2. The Founder-Friendly Tool Stack
You don’t need an entire agency toolbox. Just a lean stack that makes creating + scheduling quick.
- CapCut → Free and intuitive for editing Reels/TikToks. Add captions, trim clips, polish fast.
- Canva Pro → Plug in your brand fonts/colors and use templates for carousels, stories, or graphics.
- Buffer (or Later) → Schedule a week’s worth of posts across platforms in 30 minutes.
- Descript → Record your thoughts once, and it transcribes + lets you edit like a doc. Perfect for founders who ramble into voice notes.
- Notion or Trello → Track ideas, drafts, and what’s scheduled. Keep it simple—columns for “Idea → Draft → Scheduled → Posted.”
3. Create “Founder-Friendly” Content
The trick isn’t posting more. It’s posting smarter.
- Behind the scenes → Snap a pic of your desk, team, or packaging process. People love real.
- Answer FAQs → What’s the #1 thing people ask you about your product? That’s content.
- Voice notes to video → Record your raw thoughts, drop it into CapCut, and you’ve got a reel.
- Reuse customer content → UGC, testimonials, or reviews. Share them with your take.
- Founder perspective → Write 3–4 sentences about what you’re learning. Doesn’t need to be perfect.
4. Podcasts That Make It Feel Lighter
Sometimes you need ideas, not just tools. These are worth your time:
- Socialette (Steph Taylor) → Bite-sized marketing strategies for founders.
- The Marketing Millennials → No-fluff trends and insights, especially for short-form content.
- Diary of a CEO (Steven Bartlett) → More mindset-driven, but excellent for storytelling lessons.
- Julia Broome (Workhorse) - She's incredibly insightful on the types of content to post and engage with your audience authentically
5. Know When to Hand It Off
At some point, DIY social media becomes a bottleneck. Signs it’s time to delegate:
- You’re spending more than 5–6 hours a week on it.
- Posting feels reactive, not strategic.
- You’re losing consistency in other parts of the business.
Until then, remember: good enough and consistent beats perfect and rare.
Quick Checklist for the Busy Founder
- Pick 3–4 content buckets
- Batch content weekly (aka: Film yourself doing things on certain days, edit on certain days, schedule on certain days, etc)
- Use Canva + CapCut templates
- Schedule via Buffer/Later
- Record one long piece → repurpose 3–5 posts
- Plug into a podcast when you need fresh energy
Final Word
Social doesn’t have to eat your life. With the right systems and a handful of tools, you can stay visible, build trust, and keep growing—without resenting it. And when you’re ready to level up, you can hand it off knowing you’ve built a foundation that actually works.
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