Krista Tranquila Studio

A strategic e-commerce website redesign and Klaviyo email marketing setup for a handcrafted jewelry brand rooted in nature, storytelling, and small-batch production.

We partner with mission-driven e-commerce brands that want more than just a pretty layout. Every design decision is rooted in your values—whether that’s sustainability, heritage, or heart. We translate your story into a high-converting Shopify site that builds trust, sparks connection, and sells with purpose.
Designed for brands that sell meaning, not just products
From typography to mobile responsiveness, your website and emails are a reflection of your standards. We obsess over the tiny things—visual hierarchy, UX flow, product page strategy—so your audience feels the intention behind every pixel. The result? A digital experience that’s just as thoughtful as your products.
Every detail speaks to craftsmanship and clarity
Good email marketing doesn’t shout—it listens, builds trust, and drives repeat sales. We design Klaviyo flows and campaigns that reflect your brand voice, educate your audience, and turn browsers into loyal customers. Think: welcome flows with intention, product highlights with heart, and a consistent rhythm your audience looks forward to.
Emails that nurture customers and grow revenue

Where Nature Meets Nurture (and Converts)

This project blended calm, handcrafted charm with conversion-focused strategy. From pinecone prints to poetic product pages, everything was designed to reflect Krista’s process: slow, thoughtful, and rooted in meaning. But behind the scenes? Smart structure, optimized flows, and automated emails doing the heavy lifting. Because even the most heartfelt brand deserves a website and email system that pulls its weight.

Krista Tranquilla Studio Website
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website.com

Krista’s old website lacked clarity and wasn’t optimized for the kind of digital growth she wanted. With no Klaviyo automation in place, she was missing key revenue from abandoned carts, welcome flows, and seasonal engagement. We were brought in to redesign the site and build a marketing engine that matched her product.

We restructured the navigation, improved the user flow, and created a product hierarchy that mirrors how Krista’s customers think and shop. Then we built a full suite of Klaviyo email flows—custom branded, mobile responsive, and designed to drive repeat purchases. Now her site and email are finally working together.

Krista’s jewelry isn’t just beautiful — it’s deeply personal. Our job was to create a website that made customers feel that. We redesigned her Shopify store to reflect the small-batch, handmade nature of her work. This meant reorganizing collections, simplifying navigation, and using clean, calming visuals to evoke trust, beauty, and intention at every touchpoint.

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