Urban Zest Website & Branding

Things we did

Client

Urban Zest

Year

2024

Live website

Visit website

Urban Zest needed a brand identity that could balance natural and urban influences, attracting a younger, wellness-conscious audience who loves the energy of city life but also seeks mindful moments.

Urban Zest approached us with an energetic and playful brand vision that wasn’t translating effectively across their digital and physical touchpoints. Their existing website lacked the visual cohesion and storytelling needed to engage their audience and drive conversions. Additionally, their packaging design needed an update to better reflect their bold identity and create a consistent brand experience, both online and offline.

Digital Experiences

To bring Urban Zest’s vibrant brand to life, we began with a comprehensive refresh of their branding elements. We crafted a cohesive color palette, playful typography, and updated their packaging to truly capture their zestful energy and stand out on the shelves. For their Shopify website, we focused on creating a seamless shopping experience with bold visuals, intuitive navigation, and strategic call-to-actions. Each product page was designed to tell a story, blending vibrant imagery with compelling copy that resonated with their target audience. By aligning their packaging and digital presence, we ensured Urban Zest’s identity shone through at every touchpoint.

We started with an in-depth brand strategy session, defining Urban Zest’s personality as bold, fresh, and unapologetically zesty. We then developed a dynamic logo, bright color palette, and sleek packaging design that pop on both digital and physical platforms.

The bold rebrand and modernized packaging created a buzz pre-launch, leading to sold-out inventory within two weeks of debut. The fresh website design drew in 30% more site traffic, while social media engagement tripled, thanks to a cohesive visual identity that caught eyes and inspired shares.

Non-alcoholic Beverage Brand

subtle micro-interactions

Motion & AI Design

Urban Zest needed a visual identity as fresh and vibrant as their all-natural drink line. Their goal: to stand out on crowded grocery shelves while appealing to health-conscious millennials looking for bold, zesty flavors.